In the admin mode, you can find more information about marketing your business as well as increasing the exposure of your website. You will find a marketing to-do list under the Cogwheel Icon > Marketing.
After you completed a task, you can click on I'm done. If a suggestion is not suitable for you, you can select not for me. Don't worry if you have selected the wrong option, you can always click on reset and the suggestion would reappear.